2010 International Year of Biodiversity
The United Nations declared 2010 to be the International Year of Biodiversity.
This piece was produced by iLCP for the GEF as their celebration of biodiversity in the International Year of Biodiversity 2010.
It premiered on Capitol Hill, DC on April 13, 2010.
Through the IYB, we have a unique opportunity to raise awareness that protecting and sustainably using biodiversity is paramount to maintain the key goods and services biodiversity provides to society---food, water, fiber, fuel, and fresh water---and is also a cost-effective way for societies to adapt to and mitigate climate change. On the other hand there is also a need to to significantly raise the awareness of the global community to the alarming rate of biodiversity loss, which is up to 1000 times that of the geological record. If successful, this set of actions could become the tipping point necessary to foster the needed actions that will reduce and halt the loss of biodiversity beyond the 2010 target.
GEF’s participation in the IYB is helping to update and inform the next round of biodiversity targets, linking the awareness-raising aspect of the IYB activities with the upcoming policy goals.
The GEF is the financial mechanism of the Convention on Biological Diversity (CBD) and has been working with the CBD Secretariat on a number of fronts to promote at the international scale the paramount nature and priority of conserving and sustainably using biodiversity. The celebration of the International Year of Biodiversity (IYB) provides an excellent opportunity to build on these efforts in general, and specifically on the results of the Millennium Ecosystem Assessment and the ongoing study “The Economics of Ecosystems & Biodiversity”. These open a unique window to demonstrate to the community of nations and to the different sectors of the economy the vital contribution of biodiversity to maintaining the ecosystem services that provide food, water, and materials to human societies.
The IYB coincides also with a number of global events that provide avenues for effective message marketing beyond the traditional target audience. The CBD Secretariat is actively exploring opportunities to promote importance of biodiversity during the 2010 Winter Olympics in Vancouver, Canada, the 2010 FIFA World Cup in South Africa, and the Shanghai World Exposition in 2010. In addition, the tenth meeting of the Conference of Parties to CBD will take place in 2010 in Japan..
For the GEF, the IYB is a significant event given its role as the financial mechanism of the CBD. The GEF is undertaking a number of activities through which could most effectively contribute to the objectives of the IYB. The GEF Secretariat has contributed in a similar fashion during the International Year of Deserts and Desertification in 2006 and the World Summit for Sustainable Development in 2002.
During the IYB the GEF will showcase innovative solutions to conservation and sustainable use of biodiversity, demonstrating the link between biodiversity management and the provision of ecosystem goods and services through its programs and projects, and play a key role in promoting dialogues among key stakeholders. In each activity, a strong emphasis is placed on GEF’s role in catalyzing biodiversity conservation, sustainable use, and access and benefit sharing in the developing world with wide ranges of partners.
Enhance public awareness on the importance of conserving biodiversity and on the underlying threats to biodiversity;
Promote innovative solutions to reduce these threats;
Call on individuals, organizations, and governments to take immediate steps to halt biodiversity loss;
Raise awareness of the accomplishments by communities and governments to protect biodiversity; and
Initiate dialogue among stakeholders on necessary steps for the post-2010 period, including the next round of targets.