Profitability and sustainability can reinforce each other. Business should do well, do right and do good – and it pays
When starting a business, founders grapple with its purpose – the reason for it to exist. This purpose has multiple dimensions, seldom one. These could include: developing goods and services to meet needs in the community; creating employment for people in the region; generating prosperity for its owners and workers; pioneering, innovating and growing; and hopefully, making a positive contribution to the society in which it operates.