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Lewis Pugh standing on the shore in Martha's Vineyard preparing to start his 2025 Shark Swim

Investing in our ocean

“Complete madness!” I heard that phrase a lot when I first broached the idea of swimming around Martha’s Vineyard, off Cape Cod, Massachusetts, the new great white shark capital of the world. My response? Madness is what we're currently doing to sharks. Sharks are a powerful…

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