Save the Source: Catalyzing Market Transformation of Breweries from a Major Natural Resource Consuming Industry to a Pro-active Steward for Resource Efficient Cleaner Production

The objective is to demonstrate a replicable approach on how a corporate social responsible beverage industry can go beyond minimizing its direct environmental footprint, while becoming a pro-active steward in a public- private partnership for resource efficient cleaner production, GHG emission mitigation, and sustainable natural resource management along the entire supply chain.